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Working in the seasoning industry, Synthite is not just a name we know — it’s a name we depend on every single day. Seeing Dr. Viju Jacob share the real story behind building one of the world’s largest spice extract businesses — from ₹3 Crore to ₹1,700 Crore — was something else. The ‘enter at #4, not #1’ strategy and the fairy dusting concept are things every person in food manufacturing needs to hear. Thank you Raj for bringing the people behind the ingredients to the spotlight. Most people eat the food — very few know the science and sacrifice behind it.
